Post by sakibkhan48 on Feb 24, 2024 6:36:38 GMT
One of the biggest difficulties when talking about social media marketing is setting up a coherent, synchronic and goal-oriented Editorial Plan. What are the three tips you would give for creating an effective and efficient Editorial Plan? Surely they would be: ALWAYS ASK YOURSELF WHAT YOU WANT TO ACHIEVE In our case the mission is very strong and clear, but our fan base is not only populated by people passionate about the topic of food and food waste. Each channel speaks in different ways and with different people who act differently. For this reason, it is necessary to always ask ourselves the why and the meaning of producing content and what is the objective we want to achieve. Creating content with the sole purpose of populating your Editorial Plan is not functional either for users or for the brand. Instead, creating content with clear underlying objectives helps first of all to later interpret the results obtained more effectively and to generate value for those who approach our communication and our key messages.
LISTEN TO YOUR COMMUNITY I would also add: with extreme humility . There's no Europe Cell Phone Number List point in getting stuck with a type of content, turning it around in a thousand different ways and then getting the same results. People on social media send very clear signals about what they need and how they want to access certain information. Pretending their opinion doesn't exist gets you nowhere. On the contrary, analyzing and interpreting all the external stimuli you receive in the right way is the key to creating an Editorial Plan in strong connection with your target and not disconnected from reality. DON'T LIMIT YOURSELF One of the great advantages of the social world is precisely the freedom of being able to experiment with something new every day and receive immediate feedback. Whether something worked or not is very obvious.
Always playing it safe can be very reassuring, but it is often a big limitation. Experimenting with new contents, new formats, always different ambassadors, different languages and methods, as well as being more fun, is truly a golden opportunity to open up new communication opportunities with a wider target and to move away from the construction of a Plan Standard editorial. Defining a coherent Editorial Plan does not mean that it must always be built the same and always using the same tools. Coherence in most cases comes from one's mission and objectives, not from form.
LISTEN TO YOUR COMMUNITY I would also add: with extreme humility . There's no Europe Cell Phone Number List point in getting stuck with a type of content, turning it around in a thousand different ways and then getting the same results. People on social media send very clear signals about what they need and how they want to access certain information. Pretending their opinion doesn't exist gets you nowhere. On the contrary, analyzing and interpreting all the external stimuli you receive in the right way is the key to creating an Editorial Plan in strong connection with your target and not disconnected from reality. DON'T LIMIT YOURSELF One of the great advantages of the social world is precisely the freedom of being able to experiment with something new every day and receive immediate feedback. Whether something worked or not is very obvious.
Always playing it safe can be very reassuring, but it is often a big limitation. Experimenting with new contents, new formats, always different ambassadors, different languages and methods, as well as being more fun, is truly a golden opportunity to open up new communication opportunities with a wider target and to move away from the construction of a Plan Standard editorial. Defining a coherent Editorial Plan does not mean that it must always be built the same and always using the same tools. Coherence in most cases comes from one's mission and objectives, not from form.