Post by jferdousy427 on Feb 20, 2024 7:36:28 GMT
Never Submit. What can you do to optimize your lead gen forms? Every marketer wants to optimize their forms to get more leads, but how do you do it? Let’s look at a few ways before you dig into the infographic: Test the button copy: Apparently “Click Here” and “Go” are the most successful. Personally, I’d like to test this against a very specific CTA – such as “Click here to download your ebook,” using the power words of “Click Here” with a more descriptive element. Form length really does matter: If you want to increase form conversions.
An example presented in the infographic highlights one company that increased Brazil Phone Number conversions by 120% by reducing their form from 11 fields down to 4. Clearly it’s worth sacrificing that extra information to get such a high conversion rate. If you really need extra info, consider doing an a/b/c test where you compare all of your fields with the absolute minimum and a half-way version to determine which converts best – and then weigh it against the value of the extra data collected, and see how it will impact your post-click marketing.
Don’t call me: An average 5% dip in conversion rate by including a phone number field. Unless your business is based on post-click sales calls, avoid this field at all cost. Not many people like to have someone call them (unless it’s critical to their personal success). My advice, test your forms constantly – and use the advice from the infographic below as a starting point. You might also want to tweet about some of these cool stats with the Tweetables at the bottom of the post. How To Optimize Contact Forms (Infographic source by QuickSprout ) Tweetable Tips You can change what gets tweeted before it goes out, so don’t be afraid to click.
An example presented in the infographic highlights one company that increased Brazil Phone Number conversions by 120% by reducing their form from 11 fields down to 4. Clearly it’s worth sacrificing that extra information to get such a high conversion rate. If you really need extra info, consider doing an a/b/c test where you compare all of your fields with the absolute minimum and a half-way version to determine which converts best – and then weigh it against the value of the extra data collected, and see how it will impact your post-click marketing.
Don’t call me: An average 5% dip in conversion rate by including a phone number field. Unless your business is based on post-click sales calls, avoid this field at all cost. Not many people like to have someone call them (unless it’s critical to their personal success). My advice, test your forms constantly – and use the advice from the infographic below as a starting point. You might also want to tweet about some of these cool stats with the Tweetables at the bottom of the post. How To Optimize Contact Forms (Infographic source by QuickSprout ) Tweetable Tips You can change what gets tweeted before it goes out, so don’t be afraid to click.