Post by samsparrow74 on Feb 15, 2024 10:07:18 GMT
A declaration of principles and an open and universal invitation to look at things from another perspective. That is the perfect definition for the new campaign that Desigual has launched, a tribute to those who do not get carried away by the boring of life and who enhance their creativity by exploring new points of view and approaches. Desigual's new brand philosophy has changed. With Forwards is boring, this way of dealing with day-to-day life that the company is championing is revealed. They already began to show these ideas last June when they decided to change their corporate identity . They permanently rotated their logo, in addition to flooding the streets with incomprehensible messages designed to be read correctly in images taken in selfie format.
Unequal Now they put all the meat on the grill with Forwards is boring , the phrase with which the manifesto opens, alluding to the need to turn things around , to change the pre-established or preconceived meaning Jordan Phone Number List and direction to obtain new results. . «You have to be very crazy to want to turn around a brand like Desigual. But fortunately we are," they say from the company. Evolving and improving seem to be the foundations on which all this "madness" is based. «An image change is the result of a change in mentality. And today, we are ready to share ours with the world in manifesto form.
This is not just a campaign, it is our philosophy. “It is our way of thinking, of working, of creating… It is our way of seeing life!” declared Guillem Gallego, chief marketing officer of Desigual. If you do not see the embedded video correctly, click here. Along with the digital campaign, a video has been created to illustrate it. It has had the collaboration of two agencies: the Dutch We Are Pi and the Spanish production company Sauvage , as well as an incredible cast of artists including the actresses Marina Ontanaya and Princesonga, the dancers Adan Souilah and Omar F, the body painter Claudia Sahuquillo, as well as the models Mouchette Bell and Ricc Domínguez.
Unequal Now they put all the meat on the grill with Forwards is boring , the phrase with which the manifesto opens, alluding to the need to turn things around , to change the pre-established or preconceived meaning Jordan Phone Number List and direction to obtain new results. . «You have to be very crazy to want to turn around a brand like Desigual. But fortunately we are," they say from the company. Evolving and improving seem to be the foundations on which all this "madness" is based. «An image change is the result of a change in mentality. And today, we are ready to share ours with the world in manifesto form.
This is not just a campaign, it is our philosophy. “It is our way of thinking, of working, of creating… It is our way of seeing life!” declared Guillem Gallego, chief marketing officer of Desigual. If you do not see the embedded video correctly, click here. Along with the digital campaign, a video has been created to illustrate it. It has had the collaboration of two agencies: the Dutch We Are Pi and the Spanish production company Sauvage , as well as an incredible cast of artists including the actresses Marina Ontanaya and Princesonga, the dancers Adan Souilah and Omar F, the body painter Claudia Sahuquillo, as well as the models Mouchette Bell and Ricc Domínguez.