Post by account_disabled on Jan 22, 2024 7:23:26 GMT
You have an online store. It doesn't generate income because users don't find it. For a site to be seen, it must be on the first page of search results. How to collect a semantic core In order for search robots to show your online store, they need to tell them what it is about. Compile all queries by which users can find it. In a scientific way, collect a semantic core. Read on in this article to learn how to do this, what is important not to miss, and what services are available for quickly collecting CN. What is the semantic core The semantic core is all the words and phrases that users enter into a search when they Google a product/service of your business niche. You can search for the same product in different ways. To fix a faucet, Svetlana googles “plumbers with reviews in Kherson,” Mashenka googles “call a plumber in Kherson,” and Yuriy Pavlovich googles “how to fix a faucet with your own hands.” What is the semantic core All possible variations are collected together and called the semantic core. The more key phrases it contains that relate to your business, the wider the reach of potential buyers. The semantic core is used not only for SEO, but also in marketing.
The collected key phrases help to better understand the audience, understand their needs, and think through the structure of the site. This way we will be able to give users answers to all the questions they are looking for: reviews about plumbers for Svetlana, a quick call button for Mashenka, and an information article on the blog “5 ways to fix a faucet, and why it is better to entrust this matter to a professional” for Yuri Pavlovich. In addition, the semantic core will be needed when launching contextual advertising. This way we can show p B2B Email List aid ads only to those who are really interested in the product. An example of the semantic core of an online store This is what the semantic core looks like for one page of an online furniture store. Commercial keys with high, medium and low frequencies were selected, junk and stop words were filtered out. We'll talk about how to arrive at a finished structure below. An example of the semantic core of an online store What you need to know about keywords “Keys” are words and phrases that describe the site and individual pages. With their help, search engines understand which users to show an Internet resource to. Google and Yandex robots scan the site and, based on its keywords, include it in search results for suitable queries. This works like hashtags on social media. It's easier for potential clients to find you.
Why is this necessary? Let's say you bake cakes to order in Kyiv. Without a properly selected semantic core, a huge layer of non-target audience will visit your site: customers from other cities, users looking for recipes or just beautiful photos. But you need real customers. To do this, you need to collect commercial keys in the semantic core, from which the search engine will understand that your site needs to be shown to residents of Kyiv who have gone online for the specific purpose of ordering a cake. Among the keys will be the following: “buy baked goods Kyiv”; “order a cake Solomensky district”; “homemade cakes to order”, etc. What you need to know about keywords Why create a semantic core To make a plan of what pages should be on the new site. To do this, keys with similar meanings are collected into groups (clustered). We create a separate page for each of them. Why this is needed : A user googles a phrase that belongs to one of your groups. The search engine shows him a page optimized for this key. Why create a semantic core So that search robots understand what your site is about. If all the pages of an online store have the same keywords, search engines gentlemanly won’t understand which one to show to users.
The collected key phrases help to better understand the audience, understand their needs, and think through the structure of the site. This way we will be able to give users answers to all the questions they are looking for: reviews about plumbers for Svetlana, a quick call button for Mashenka, and an information article on the blog “5 ways to fix a faucet, and why it is better to entrust this matter to a professional” for Yuri Pavlovich. In addition, the semantic core will be needed when launching contextual advertising. This way we can show p B2B Email List aid ads only to those who are really interested in the product. An example of the semantic core of an online store This is what the semantic core looks like for one page of an online furniture store. Commercial keys with high, medium and low frequencies were selected, junk and stop words were filtered out. We'll talk about how to arrive at a finished structure below. An example of the semantic core of an online store What you need to know about keywords “Keys” are words and phrases that describe the site and individual pages. With their help, search engines understand which users to show an Internet resource to. Google and Yandex robots scan the site and, based on its keywords, include it in search results for suitable queries. This works like hashtags on social media. It's easier for potential clients to find you.
Why is this necessary? Let's say you bake cakes to order in Kyiv. Without a properly selected semantic core, a huge layer of non-target audience will visit your site: customers from other cities, users looking for recipes or just beautiful photos. But you need real customers. To do this, you need to collect commercial keys in the semantic core, from which the search engine will understand that your site needs to be shown to residents of Kyiv who have gone online for the specific purpose of ordering a cake. Among the keys will be the following: “buy baked goods Kyiv”; “order a cake Solomensky district”; “homemade cakes to order”, etc. What you need to know about keywords Why create a semantic core To make a plan of what pages should be on the new site. To do this, keys with similar meanings are collected into groups (clustered). We create a separate page for each of them. Why this is needed : A user googles a phrase that belongs to one of your groups. The search engine shows him a page optimized for this key. Why create a semantic core So that search robots understand what your site is about. If all the pages of an online store have the same keywords, search engines gentlemanly won’t understand which one to show to users.