Post by devine on Jan 17, 2024 5:47:25 GMT
It should be understood that an audit is not a magic red pill that will show you a shortcut to conversions, profits or attracting targeted traffic. The audit highlights vital issues that prevent your resource from growing and converting users into buyers. The result of the audit should be a clear action plan using SMART (you can read what it is here ), which shows a specific way to solve the problem and achieve business goals. In this article, I focus only on the usability audit, which does not require special knowledge or tools. This type of audit can be conducted by both the business owner and the ordinary manager. To conduct an audit, you will need: a little patience; logic; carefully reading and following the points described below. We will audit the site of the " Epicentr " construction network. The structure of the hypermarket site is typical for many online stores, and the issues I will highlight are relevant for many trading platforms. I chose free tools that can be used by beginners without special training. From the editorial office.
Proven tips and the most interesting cases - collected for you Phone Number List one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! 1. Determination of page loading speed on the site The Google page speed insight tool allows you to determine the speed of page loading for mobile devices and PCs and identify problems that occur when loading a page. There are three levels of assessment in total: Red (0-49) - the page is slow, it takes a long time to load, and therefore the user will not wait until the page loads, but will close your site and go to search for information further. Orange (50-89) - average page load speed - you need to see a more detailed analysis and involve a programmer to improve the technical characteristics. Green (89-100) - the page works perfectly, loads under 3 seconds (which is considered good), no improvements are needed.
Determining the speed of loading pages on the site As can be seen from the figure, the construction giant is actively developing SEO, but does not pay due attention to page loading speed. Below, Google provides the main problems of slow loading speed and as a step-by-step map of page loading. page load step by step map the main problems of slow download speed As you can see from the image above, bulky sliders and excess graphic content make the site slow. In general, the main page of "Epicenter" takes about 9 seconds to load, which is a very long time both for the user and for ranking in search engines. If your user does not intend to go to your site (as it can be with "Epicenter", since the buyer may intend to buy a product in this store), then it is unlikely that he will wait 9 seconds. In addition to outlining a speed problem, Page speed provides recommendations on items to focus on to improve your performance. Page speed provides recommendations Most often, speed problems consist of the following: large size of images on the site. Solution - for some CMS such as Wordpress or Opencart there are plugins that allow you to reduce the si
Proven tips and the most interesting cases - collected for you Phone Number List one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! 1. Determination of page loading speed on the site The Google page speed insight tool allows you to determine the speed of page loading for mobile devices and PCs and identify problems that occur when loading a page. There are three levels of assessment in total: Red (0-49) - the page is slow, it takes a long time to load, and therefore the user will not wait until the page loads, but will close your site and go to search for information further. Orange (50-89) - average page load speed - you need to see a more detailed analysis and involve a programmer to improve the technical characteristics. Green (89-100) - the page works perfectly, loads under 3 seconds (which is considered good), no improvements are needed.
Determining the speed of loading pages on the site As can be seen from the figure, the construction giant is actively developing SEO, but does not pay due attention to page loading speed. Below, Google provides the main problems of slow loading speed and as a step-by-step map of page loading. page load step by step map the main problems of slow download speed As you can see from the image above, bulky sliders and excess graphic content make the site slow. In general, the main page of "Epicenter" takes about 9 seconds to load, which is a very long time both for the user and for ranking in search engines. If your user does not intend to go to your site (as it can be with "Epicenter", since the buyer may intend to buy a product in this store), then it is unlikely that he will wait 9 seconds. In addition to outlining a speed problem, Page speed provides recommendations on items to focus on to improve your performance. Page speed provides recommendations Most often, speed problems consist of the following: large size of images on the site. Solution - for some CMS such as Wordpress or Opencart there are plugins that allow you to reduce the si